Art Director & Digital Marketing Specialist. Using Creative Intelligence For Everything Digital, Printable, Searchable, Minimal, Visual And Analytical.
Since the beginning of the digital age, Paulina has helped create engaging advertising and creative efforts through her study of user experience design and implementation of digital marketing research. Paulina’s unique disciplines in both design and marketing contribute to her development of dynamic digital and print campaigns. Her tactics are formulated to captivate new and existing audiences by making meaning of metrics that drive engagement. Her approach to digital strategy comes from both in-depth industry and consumer research for small businesses and fortune 500 companies alike.
Prior to joining Affinity, the creative division of Kyle Moyer and Co., Paulina helped build the digital marketing side of the largest national veterinary specialist group, Eye Care for Animals (ECFA). She was hired as the first Digital Marketing Specialist, to lead major rebranding initiatives and implement company-wide style guides, life cycle marketing, a website redesign and native advertising. She managed a diverse team of agencies and consultants and collaborated with the in-house team of operation specialists and information architects to scale and execute the vision of ECFA’s eight board members.
Originally from Texas, she has lived in Arizona for about a decade where she spends most of her days with her sidekick, a silky Maltese, named Toulouse.
Trusted By These Brands & Businesses
Paulina’s past professional experience includes contributing to a team for different digital agencies in the valley, where she was involved in creative and digital strategy collaborations with Advantech Networks and Telecom division, 6Wind, PSAV, and Capital Processing Network. Paulina has since reworked her marketing and advertising strategy to become more intelligent by incorporating market research, analytics, and interface design and usability testing. Her digital marketing research efforts have contributed and measured engagement for NUK, Harvest Snaps, ASU, Dime Bank, Walk to Wok, Culligan, United Rentals, and Next Care.