Paulina Vargas
  • Calbee – Millennial Snacking & Generational Differences White Paper

    A first of its kind, white paper developed in collaboration with Calbee North America and Waggle Dance Marketing Research. As part of the research and development team I worked with the Marketers, Researchers, and Psychologist to analyze, distill and conceptualize valuable data (Psychometrics). The report summarizes the differences in snacking behavior and attitudes between generations in the US. […]

  • Kate Brophy McGee Print Collateral

    I had the great honor to design and direct Senator Kate Brophy McGee’s 2016 campaign as a candidate for Arizona Senate for Legislative District 28. Kate Brophy McGee’s multi use collateral helped her prevail in the most competitive and expensive State Senate race in 2016. That same year resulted in the highest turn out for votes in […]

  • Kate Brophy McGee Digital Ads

    When it comes to establishing an emotional connection with her voter on the real issues that mattered to the community, Kate Brophy McGee was second to none. As design lead on digital marketing and strategy for Kate Btophy McGee’s 2016 campaign ,as a candidate for Arizona Senate for Legislative District 28, I wanted to reflect Kate’s […]

  • Shelly Allen Print Collateral

    I had the please to brand Shelly Allen’s campaign as a candidate for Mesa city council. Her entire identity design and print collateral was developed for get the word out about her efforts to “Move Mesa Forward”. Seen below are her identity and print collateral pieces used throughout her campaign to promote her name ID.



  • Alliance Labs – Sell Sheet

    Alliance Labs is a medical distribution company. They pride themselves in providing superior supply chain solutions, along with knowledgeable expertise in pharmaceutical product development and manufacturing. This sell sheet was designed to be included in their distribution campaign for their proprietary medication line, Enemeez®.

  • Associate Doctor Retreat Event Design

    Communication Design and branding for Eye Care for Animals’ largest annual event. Their Ophthalmology Continuing Education (CE), known as “Associate Doctor Retreat” (ADR) 2014 is a large undertaking with more than 300 attendees every year. While working with Eye Care for Animals’ corporate administration team, within the marketing department, I had the responsibility to not only […]