Paulina Vargas
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Market Research

  • Calbee – Millennial Snacking & Generational Differences White Paper

    A first of its kind, white paper developed in collaboration with Calbee North America and Waggle Dance Marketing Research. As part of the research and development team I worked with the Marketers, Researchers, and Psychologist to analyze, distill and conceptualize valuable data (Psychometrics). The report summarizes the differences in snacking behavior and attitudes between generations in the US. […]