Kate Brophy McGee – Digital Ads
When it comes to establishing an emotional connection with her voter on the real issues that mattered to the community, Kate Brophy McGee was second to none. As design lead on digital marketing and strategy for Kate Brophy McGee’s 2016 campaign , as a candidate for Arizona Senate for Legislative District 28, I wanted to reflect Kate’s connection to voters and issues she took a stand on to her online audience.
Kate Brophy McGee’s digital ad campaign helped her campaign reach new height by multiplying visibility and getting impressions from real voters in her district. Through the use of micro-targeting and strategic ad placement and retargeting Kate’s campaign saw a meaningful lift in votes from areas in her district where she had been underperforming in past years. The Success of her digital advertising campaign helped her prevail in the most competitive and expensive State Senate race in 2016. That same year resulted in the highest turn out for votes in Legislative District 28.