Paulina Vargas

Kate Brophy McGee Print Collateral

I had the great honor to design and direct Senator Kate Brophy McGee’s 2016 campaign as a candidate for Arizona Senate for Legislative District 28. Kate Brophy McGee’s multi use collateral helped her prevail in the most competitive and expensive State Senate race in 2016. That same year resulted in the highest turn out for votes in Legislative District 28.

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Her existing brand from her previous races (2010, 2012, 2014) was reformulated in 2016 for perfect color matching and uniformity across all of her print collateral and signage. Custom mail, design concepts where developed to communicate her slogan of “Get Things Done.”

Seen below are her identity and print collateral pieces used throughout her campaign to promote her name ID and share her message, which was strategically targeted  within her Legislative District.

Kate Brophy McGee print

Political Print

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