Marketing & Design

Paulina Vargas

Objective

It is my goal to be a part of an innovative team and contribute my expertise in the field of marketing and design. Paired with my creative outlook and keen attention to detail I want to help develop engaging marketing campaigns and design solutions to measure progress towards goals and deliver exceptional results.

Professional Skills

Bilingual (Spanish) 0 %

Digital Marketing Strategy 0 %

Automation & Reporting 0 %

Lifecycle Marketing 0 %

Project Management 0 %

Detailed/Organized 0 %

Consumer/ Reatail Marketing 0 %

Diplomatic Leadership 0 %

Creative Problem Solving 0 %

Marketing research 0 %

Positive 0 %

Technical Skills

Adobe Creative Suite (Photoshop, Illustrator, InDesign 0 %

UX Research & Testing 0 %

Google Analytics, AdWords 0 %

CMS (WordPress, Joombla) 0 %

CRM (Salesforce/Act-On) 0 %

Social Media Analytics‎ Tool (Radian6/Crimson Hexagon) 0 %

Social Listening‎ Tools (NUVI/Affinio) 0 %

Data analysis/ Data mgmt. 0 %

Data Visualization 0 %

UX Prototyping 0 %

Education

Art Institute of Phoenix / Phoenix, AZ

Marketing/Minor in Graphic Design, Bachelor of Arts

Work Experience

2017 – Present – Beautiful Easy/ LiLash

Associate Creative Director / Scottsdale, AZ

Lead creative projects and develop concepts for packaging, display advertising, web and design all with best practices of usability in mind. Implement user testing and behavioral data collection method to optimize eCommerce conversion. Strategize and execute digital design for international markets. Scrape, aggregate and analyze social media, web and advertising data. Ensure design, messaging and voice are aligned with the brand and target market. Proven collaboration with vendors, clients, agencies and internal team to analyze problems and provide powerful solutions.

2015 – Present – Waggle Dance Marketing Research, LLC

Marketing Research Consultant / Scottsdale, AZ

Specialize in informing on design by studying human responses and interaction to product and service related information and experiences. Work to develop a more efficient/effective way to market products or services by providing deeper, richer insights about consumers. Distill findings and design into data visualization for superior reporting. A key member of a team of experts in marketing, social psychology, linguistics and data analysis for Social Semiotics; using data from a proprietary, social media monitoring software, to uncover emotional themes driving digital conversation.

2016 – 2017 – Affinity Design/ Kyle Moyer & Co.

Art & Digital Strategy Director / Scottsdale, AZ

Develop branding and digital marketing strategy to execute across social media, email, and advertising campaigns. Manage production designers, and outside vendors. Oversee account management and execute digital media buying for accounts (display). Marketing Automation – Segment and analyze prospect database to target campaigns. Strategize and develop campaigns and test their success to identify key performance metrics.

2015 – Ethology

Digital Marketing Research Specialist / Scottsdale, AZ

Conduct in-depth digital marketing data analyses for Ethology’s digital marketing departments, which includes email, social, search, analytics, user experience, content, local and strategy. Distill findings and creative insights, both graphically and verbally, from large sets of qualitative and quantitative data into digestible and actionable recommendations. Develop, deliver and present strategic findings presentations to clients.

2015 – Eye Care for Animals

Marketing Specialist / Scottsdale, AZ

Provide a vital support role for the Marketing Department. Responsible for coordination of national events. Manage and develop lifecycle marketing strategies. Design engaging advertising campaigns along with digital and print collateral. Create and analyze marketing reports to identify ROI, conversions, and derive meaningful insights to identify trends. Serve as a primary marketing support for all of Eye Care for Animals 50+ practices nationwide. Lead creative director for company re-brand 2014. Lead director of UX Design for company web redesign in 2015.

2013 – Gearfire

Web/Graphic Designer / Scottsdale, AZ

Developed and designed marketing and advertising materials. UX Design for eCommerce websites for national and international firearm manufacturers, including Fiocchi, FNH, Liberty Ammunition, USM4, and Mossberg. Designed corporate branding and marketing material including brochures, identity materials, trade show booths, mailers, and promotional products. Developed graphics for digital and print advertising.

2013 – Graphique Creative

Social Media Marketing & Graphic Design / Scottsdale, AZ

Specialized in social media marketing and SEO. Managed 6-8 social media accounts per quarter. Developed and implemented social media and advertising campaigns. Designed print collateral for national and international clientele, including brochures, identity materials, trade show booths, signage, promotional products, data sheets, white papers, content briefs and data visualization reports corporate branding.

2009 – Wells Fargo / Phoenix, AZ

Bilingual Translator

Litigation and customer service translator for Wells Fargo Home Equity Department.

Activities

Education

Volunteer

Ballet

Coffee