Digital Marketing & Advertising
I have been devising strategies to drive traffic to websites since the beginning of my career. I build and promote a brand presence online by utilizing a range of techniques including adverting, content marketing and social media platforms. I'm passionate about driving not only volume but also correlating back to sales. I don't believe in vanity metrics I push for real conversions and exact consumer targeting.
Digital Marketing Research & UX Testing
My focus for a brand's digital presence goes beyond aesthetics. I take a deep dive into taxonomies, distill analytics and study usability to improve the user experience, design, content and conversion of a website. My success in digital marketing research comes from my dedication to learn new tooling and technologies to keep my clients at the forefront of developments and strategy in digital marketing. I've had the pleasure to oversee and audit the development of a variety of corporate websites including Eye Care for Animals, ASU Cronkite, Dime Bank and United Rentals.